Meridian Point Digital

Google Search Ads (PPC) Management

Pay-per-click ads on Google Search that show your business to people actively searching for the services you offer, set up and managed for you.

What it is

Google Search Ads are text ads that can appear above and below Google search results when someone searches for keywords related to your business. You pay when someone clicks your ad. A well-built campaign targets the right searches in your service area, sends people to a relevant page, and tracks which clicks turn into calls and form submissions.

Who it’s for

Local service businesses that want more calls and inquiries from people searching on Google in their service area, whether you’re starting fresh or already running ads and want a closer look at what’s working.

What’s included

  • Keyword research: finding the searches your customers use, and excluding ones that waste budget
  • Ad copy: writing and testing ads that match what people are searching for
  • Bid and budget management: adjusting bids and spend to your goals and budget
  • Conversion tracking: tracking form submissions, bookings, and other key actions
  • Call tracking: measuring phone calls that come from your ads
  • Monthly reporting: a clear monthly performance report

How we work

  1. 1. Onboarding

    We start with a free strategy call to learn your services, service area, and goals, then get the access we need and review your current Google Search Ads setup and tracking.

  2. 2. Launch

    We build or restructure your Google Search Ads campaign, confirm tracking is working, and send you a status update when it goes live.

  3. 3. Ongoing optimization

    We manage the account day to day and meet with you in regular virtual optimization meetings to review lead quality, walk through the metrics, and agree on adjustments, alongside your monthly performance report.

Frequently asked questions

How is this different from Local Services Ads?

Search Ads are pay-per-click text ads based on keywords, with control over ad copy, keywords, and landing pages. Local Services Ads are pay-per-lead ads that Google shows for eligible local service categories, with verification requirements. Many local service businesses use one or both; we can help you decide during a free strategy call or audit.

Can you work with my existing Google Ads account?

Yes. We can review and work within your existing account. A free Google Ads audit is a good first step.

Are the audit and strategy call really free?

Yes. The Google Ads audit and the strategy call are free, with no cost or obligation. They are a review and a conversation, not a promise of specific results.

Do you guarantee results?

No. Advertising performance depends on your market, budget, competition, and Google’s own systems and policies. We focus on careful setup, accurate tracking, and regular optimization, and we review results with you openly.

What happens in an optimization meeting?

It’s a virtual meeting where we review the quality of the leads you’ve received, walk through the key metrics, and decide together what adjustments to make in the ad account.

Is Meridian Point Digital part of Google?

No. Meridian Point Digital is an independent marketing agency and is not part of, sponsored by, or endorsed by Google.

Get started

Want us to look at your current account first, or talk through your goals? Request a free Google Ads audit or book a free strategy call. Both are free, with no cost or obligation.

Results depend on your market, budget, competition, and Google’s policies and systems. We do not guarantee specific rankings, ad positions, lead volumes, costs per lead, or results.

Meridian Point Digital is an independent marketing agency and is not part of, sponsored by, or endorsed by Google. Google, Google Ads, and Local Services Ads are trademarks of Google LLC.