Meridian Point Digital
Help getting set up, verified, and managed on Google Local Services Ads, the pay-per-lead ads that can appear at the top of Google for local service searches.
Google Local Services Ads (LSA) let eligible local service businesses appear at the top of certain Google searches with a business profile, reviews, and a Google Guaranteed or Google Screened badge when approved. You are charged for leads (such as calls and messages) rather than clicks. Google requires businesses to pass its verification steps, which can include background checks and license and insurance checks depending on the category and location.
Local service businesses in categories where Google offers Local Services Ads, such as home services and other professional services, that want help getting through verification and managing their leads and budget.
We start with a free strategy call to learn your services, service area, and goals, then get the access we need and review your current Local Services Ads setup and tracking.
We build or restructure your Local Services Ads campaign, confirm tracking is working, and send you a status update when it goes live.
We manage the account day to day and meet with you in regular virtual optimization meetings to review lead quality, walk through the metrics, and agree on adjustments, alongside your monthly performance report.
Google decides eligibility and approval. It depends on your business category and location and on passing Google’s verification steps, such as background checks and license and insurance checks. We guide you through the process and help you get your documents and profile ready.
It varies and is controlled by Google and its verification partners. We help you submit everything completely to avoid unnecessary delays and keep you updated on the status.
Google lets advertisers dispute certain leads that don’t meet its criteria. We help you review leads and submit disputes where they may qualify; Google decides the outcome.
Yes. The Google Ads audit and the strategy call are free, with no cost or obligation. They are a review and a conversation, not a promise of specific results.
No. Advertising performance depends on your market, budget, competition, and Google’s own systems and policies. We focus on careful setup, accurate tracking, and regular optimization, and we review results with you openly.
It’s a virtual meeting where we review the quality of the leads you’ve received, walk through the key metrics, and decide together what adjustments to make in the ad account.
No. Meridian Point Digital is an independent marketing agency and is not part of, sponsored by, or endorsed by Google.
Want us to look at your current account first, or talk through your goals? Request a free Google Ads audit or book a free strategy call. Both are free, with no cost or obligation.
Results depend on your market, budget, competition, and Google’s policies and systems. We do not guarantee specific rankings, ad positions, lead volumes, costs per lead, or results.
Meridian Point Digital is an independent marketing agency and is not part of, sponsored by, or endorsed by Google. Google, Google Ads, and Local Services Ads are trademarks of Google LLC.